Whether they’re on the web, TV or even social media, these news outlets are where conversations start. The right story can build what people talk about, share and remember. But too much noise can lead to ‘news avoidance,’ when people stop following the news because it feels too stressful or confusing. The good news is that these media giants are finding new ways to make news work for everyone.
Reuters and AP stick to the facts and report what really happened, making them pretty trustworthy. But they also have a massive business that pumps out text, photos and videos to thousands of clients like schools, finance platforms and tech companies. They’re essential to the whole news ecosystem, and that’s why they’re on this list.
CBS News is famous for its big shows but they’ve been smart about building their digital reach too. They’ve jumped into online streaming, added local streaming in cities like Detroit and Miami and built up their YouTube channel. They know that they can’t compete with the ad revenue of other big networks but they have an audience that’s willing to pay for quality.
TIME focuses on the stuff that matters like AI, health and leadership, and they’ve been pushing into video content and creating quick audio updates to help people stay informed on the go. They’re one of the most recognizable brands out there and their articles are easy to read and understand. They’re a bit left-leaning but value clarity over outrage and debate over clickbait.